Do not underestimate the power of the email subject line
In a business world where we send 109 billion emails every day, you want your email to stand out in the crowd. With the following tips & tricks, we want to learn you how to make your email be read instead of being dragged to the trash can.
First let us cut the 109 billion in more understandable proportions. These 109 billion emails are sent to about 0.86 billion people in this world, what comes to 126 email a person a day.
126 emails a day is still a very impressive number and a big threat to your email. First of all, very few people will open these 126 emails every day. Lot's of them will be removed most of them with the click of a mouse.
To read or not to read, that is the question.
How do they decide what to read and what not to read?
There a two things, the senders name and the subject line.
If the sender is your client, your college, your friend or your family, in most cases you will open this mail. Even if the subject line is empty or something boring like FYI.
So if you want your email to be read, you need to become your email recipient best friend, or marry his daughter or take over his company so that you will be his boss. If that is not doable, then your only luck will be the subject line!
Beth Hayden who writes for copyblogger.com agreed with us that the Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.
To go short, your email subject lines should:
- Provide a succinct summary. Forty characters or five-to-ten words are standard.
- Create a sense of urgency. Why should your reader open your email now?
- Match your content. Don’t misrepresent the content of your email — it annoys your subscribers and could increase your unsubscribe rate.
- Arouse curiosity in your readers. What will inspire them to open your email and check out your message?
- Convey a strong and clear benefit to your readers. What will they get out of reading your message? Will they get a new piece of educational content? Or can they take advantage of a limited-time 50 percent discount?
For this article, they did a lot of research to discover the ingredients for the Perfect the subject line.
Adam Grant and Mailchimp were very high valuable resources for this post. Adam as an inbox power-user and Mailchimp as one of the biggest marketing email providers.
If we look at the image below (thanks to Mailchimp) and think again of one of the tips Beth Hayden summed up: Provide a succinct summary, you will see that it fits nicely.
Cold emailing potential contacts is a necessary evil in business. So we sent 1,000 to busy exec to see what works and what doesn't.
On the email subject line test, this is what happened:
Open rate is primarily driven by sender name and subject line. We used the sender name "Jon Shane" on everything to isolate just the subject line. Here’s how each subject line broke down:
Short, curiosity-piquing: "Quick Question" — 51.2% opens
Long, more specific: "15 Second Question for Research on Annoying Emails" — 48.8% opens
Read this post and learn from what they've been doing. All their test comes with percentage outcome and a conclusion of the 1,000 email test.